Dedicated to making your ride better, the vision for dib began in 2009 while on a training ride with my cycling team. What started out as an idea to replace a saddle bag had slowly evolved into a full-time project. After an unsuccessful stint involving a one-way ticket to China, I found myself back in Southern California and working in the 'Bike Industry'. After several years of this, I made the decision to pursue my vision. dib was born to create compelling products that inspire confidence for all cyclist.