At dib, we develop our products to focus on core functions for maximum utility, rather than adding too many features that diminish effectiveness. If you design something to do everything well, the truth is that you are left with a product that does nothing well. We take this philosophy to heart when developing product and avoid marketing gimmicks. Our three lines of FUNCTION-DRIVEN Apparel are unapologetically that. Design with intent. Create product that elevates the experience. Do It Better.

          Our research and design process always begins with one simple question; why is this product being developed? Through this simple question, we conceptualize, design, prototype, refine, and manufacture each product to exceed your expectations. Our mission at dib is simple; do it better.

2018 – dib bottle

            What started out as an idea roughly ten years prior, dib bottle is finally being manufactured in Los Angeles, CA. Prior to the launch of dib bottle, there were countless trips to multiple factories and many (expensive) mistakes made along the way. We are proud to have sold thousands (and counting) thus far all over the world with zero paid media.

2020 – PROTO Collection

          Our first function-driven roadwear collection developed by riders, for riders. Utilizing Italian Fabrics from MITI SPA in Italy, we partnered with one of the best factories in China to assemble our new collection. The PROTO Collection is for ALL DAY, EVERYDAY.

2022 – REVO Collection

            Our second function-driven roadwear collection, REVO adheres to the needs for hot temperatures and long days in the saddle. Utilizing premium chamois from Elastic Interface and fabrics from the same award-winning factory in Italy, MITI SPA, the REVO Collection is for HOT DAYS and LONG DAYS.

2024 – EVO Collection

            Intended for RACE DAY, the EVO Collection utilizes aerodynamic wind-tunnel tested fabrics and wind-cheating designs to make sure you slip through the peloton as fast as possible. Stay Tuned!