"We're developing products that motivate us to get outside and ride." - David Cornell

Southern California is home to some of the best cycling in the world. As a rider owned brand, we understand the importance kit plays in the riding experience. We don't cut corners, make compromises, or have a one-size fits all approach. 

At dib, we're developing products that improve the cycling experience. We aren't interested in fast fashion or flooding the market with cheaply-made goods. All of our products have been designed, tested, and developed right here in Southern California.

Thank you for supporting us as we strive to do it better. 

Please Ride Responsibly,


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