Who We Are
We are a rider owned and rider operated brand with over a decade of riding and racing under our belts, plus several years of experience in the Bicycle Industry working for some of cyclings best brands.
Where We Are
We are located in the heart of Orange County, California. Arguably one of the the best places to ride in the United States. Home to the best weather and some of the fastest rides.
Why We're Here
We're here to do it better. It starts with being honest... to begin, dib was born out of necessity. Our first product, dib bottle, was designed and developed as a result of our dislike for saddle bags. Early on, we had meetings with several of cyclings largest 'bottle' brands. Some were interested, however, after multiple discussions, we were told "We don't think we can sell enough of these". We were down on our luck but not ready to quit. We decided to bring the product to market ourselves and 'dib' was born.
Race Inspired Roadwear. We realized there is a massive gap in the market for performance roadwear at reasonable prices. Mainstream brands kits are terribly expensive and you often make sacrifices for their 'one size fits all' approach. By concentrating on materials, construction, and fit, we are proud to offer performance roadwear that fit and feel amazing at a fraction of the cost from traditional retailers.
It's simple. If you don't love it, we'll take it back. No questions asked. For any questions or comments, reach out here.
Please Ride Responsibly,