We are a rider owned brand located in the heart of Southern California. Our first product, dib bottle, was designed, tested, and developed as a result of our frustration with saddle bags. Since our launch in 2020, we have sold thousands to cyclists all over the world with zero paid media and ship all goods direct from our warehouse in Orange County, CA.

For our next mission, we realized there is a massive gap in the market for performance roadwear at reasonable prices. Mainstream brands kit are often overpriced and sacrifices are typically made as a result of their 'one size fits all' approach. By concentrating on materials, construction, and fit, we are proud to offer performance roadwear that fit and feel perfect at a fraction of the cost from traditional retailers. 

As a rider owned brand, we use the products we sell and our goal is to exceed your expectations in every way possible. We take customer service very seriously. If you have any questions, please don't hesitate to get in touch.

Our Promise

It's simple. If you don't love it, we'll take it back! No questions asked. For any questions or comments, please get in touch.

Please Ride Responsibly,


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